Most of us have grown with Bollywood as an intrinsic part of our mundane life. From the yesteryear angry young man, to the widespread arms of Shah Rukh Khan, we have seen it all in theaters and television screens. A few years back we were introduced to something called as Orkut, and before we could even start grasping the concept of social media, we found ourselves crooning to the music of a multitude of platforms on the digital space. What was initially found as a means to stay in touch, soon walked onto the red carpet of glamour namely the Bollywood industry. And very soon, the biggest of celebrities who were miles away from the reach of most people, were now just a few clicks away!
A raging craze emerged from all this and very soon new tactics were coined to reach to the masses through every form of digital marketing possible! And thus the evergreen Bollywood married the hot and happening Social Media, giving birth to its own form of stories, drama and interaction with the masses. This blog is thus dedicated to them both!
